Internal Document Example
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Marketing Team Internal Documentation
This guide outlines the complete campaign strategy, timeline, and deliverables for our Q1 feature launch.
Campaign Deadline: All assets must be finalized by March 15th for the March 20th launch.
Campaign Overview
Product: Enhanced Analytics Dashboard
Target Audience: Enterprise customers, data analysts, product managers
Launch Date: March 20, 2025
Campaign Duration: 8 weeks (Pre-launch + 6 weeks active)
Key Messaging & Positioning
Primary Message
"Transform raw data into actionable insights with our most powerful analytics dashboard yet."
Supporting Points
- 3x faster query performance
- Real-time collaboration features
- Advanced visualization tools
- Enterprise-grade security
All messaging must align with our established brand voice: Professional, innovative, and customer-focused. Reference the brand guidelines doc for tone specifics.
Campaign Timeline & Deliverables
Week | Phase | Key Deliverables | Owner | Status |
|---|---|---|---|---|
Week 1-2 | Pre-Launch | Blog posts, case studies, email sequences | Content Team | ✅ Complete |
Week 3 | Soft Launch | Partner announcements, beta user outreach | Partnerships | 🟡 In Progress |
Week 4 | Launch Week | Press release, social campaign, webinar | PR & Social | ⏳ Pending |
Week 5-6 | Amplification | Customer stories, retargeting ads | Growth Team | ⏳ Pending |
Week 7-8 | Optimization | A/B testing, performance analysis | Analytics | ⏳ Pending |
Content Calendar
Blog Content
- March 5: "The Future of Data Analytics" (Thought Leadership)
- March 12: "Customer Success Story: TechCorp's 200% ROI" (Case Study)
- March 20: "Introducing Enhanced Analytics Dashboard" (Product Launch)
- March 27: "5 Ways to Maximize Your Analytics ROI" (How-To Guide)
Social Media
- LinkedIn: B2B focused, 3 posts/week
- Twitter: Industry news & quick tips, daily posts
- YouTube: Product demo video, launch day
Remember to use campaign hashtag #DataDrivenDecisions consistently across all channels. Pre-schedule posts using Hootsuite.
Budget Allocation
Channel | Budget | Expected ROI | Notes |
|---|---|---|---|
Paid Social | $15,000 | 4:1 | Focus on LinkedIn & Twitter |
Google Ads | $25,000 | 3.5:1 | Target high-intent keywords |
Content Marketing | $8,000 | 6:1 | Video production & design |
Events/Webinars | $12,000 | 5:1 | Lead generation focus |
Total | $60,000 | 4.2:1 | Q1 campaign budget |
Success Metrics
Primary KPIs:
- 500 new trial sign-ups (target)
- 150 demo requests
- $200K pipeline generated
- 25% increase in organic traffic
Secondary Metrics:
- Email open rates >22%
- Social engagement +40%
- Webinar attendance >300
- Press coverage in 5+ publications
Track all metrics in our Campaign Dashboard. Weekly check-ins every Tuesday at 10 AM to review performance and adjust tactics.
Emergency Contacts & Escalation
Campaign Manager: Sarah Kim (@sarah-kim, ext. 2845)
Creative Director: Mike Chen (@mike-creative, ext. 2901)
PR Lead: Jessica Torres (@jess-pr, ext. 2756)
Analytics: David Park (@david-analytics, ext. 2612)
Document Owner: Marketing Team | Next Review: March 1, 2025